Volvo – XC60 Experience

Volvo asked Yakkazoo to help them launch their new XC60 SUV to customers in a high-touch, experiential way. Yakkazoo began with Volvo's global brand positioning: ‘Shake the World Gently’, then asked, what else does that?

The answer was photography – iconic photos of ‘Quiet Revolutionaries’ that have forever changed the way we see ourselves and our world, we set out to demonstrate how photography shakes the world gently. Located in working photographic studios across five states, the VIP audience had an augmented reality (AR) gallery to explore, the hero XC60 vehicle with a cyclorama canvas and professionally photographed on a Swedish Hasselblad DSLR, a Volvo virtual reality (VR) space where guests could experience a unique take on the new XC60, business session spaces, a hospitality/F&B zone and flawless logistics for individual drive programs.

The singular purpose was the focus on results for the client. The XC60 program delivered Volvo a return on investment of 14:1. That’s a proof-point about Volvo’s good strategic instincts, as it is about Yakkazoo’s delivery on promises.