Salesforce – World Tour

At Yakkazoo, we like to think big. So, when Salesforce, the world’s biggest name in cloud-based customer relationship management, asked our team to run their Salesforce World Tour at the International Convention Centre in Sydney, we aimed to make it Asia Pacific’s largest ever cloud computing event. Our main goal? To immerse thousands of prospective and loyal clients – from start-ups to entrepreneurs to global corporations.

Yakkazoo designed a total experience. Highlights included a performance by renowned Australian singer Jessica Mauboy, an expert panel dedicated to AI and Australia’s first ever Salesforce PitchComp. The team pulled out all stops with a holistic approach to production – from a dynamic stage in the round, surrounded by over 800 square metres of projection, dedicated breakout spaces and international live streaming to bring in a massive audience. From concept to logistics, the team planned, built and delivered a turnkey solution with millimetre precision.

This Salesforce World Tour outperformed attendance expectations by 25%, delivered over 1 million online views and won Best Corporate Event at the Australian Event Awards 2017.