Salesforce – APAC Partner Kickoff

The Partner Kickoff for Salesforce has always been a critical annual event, helping to set the tone for the financial year and ensuring the partners are on-point with the offerings and go-to-market strategies that Salesforce have. After two years of online events, Salesforce wanted to get back to a live, face-to-face experience and Yakkazoo was the team they called on in APAC to make it happen.

Held straight after their internal kickoff, Salesforce planned several events around the globe calling on multiple agencies to help bring them to life. Key messaging from worldwide needed to be integrated with regional content and each event had to be on brand, while reflecting local flavour in the look and feel. Yakkazoo worked closely with the global event and brand teams on both of these requirements and produced the Singapore and Sydney events across two weeks in late February 2023.

With Tyler Prince, the then Global Head of Alliances and Channels for Salesforce attending, along with other global and regional leaders, Yakkazoo needed their A-team on the job to ensure that the partners and Salesforce attendees had the best face-to-face experience possible.

In Singapore, 169 partners joined an 88 strong Salesforce team for the first APAC event held at Marina Bay Sands. Just 5 days later in Sydney a packed house of 468 enjoyed a full day of keynotes and breakout sessions at the Hilton. Finishing with a networking reception to promote in-depth conversations and reconnections for the partner ecosystem. The events were fast-paced, inspiring and on target with the key messages. Yakkazoo left nothing to chance, right down to the cute branded cookies and the feedback from the partners was resoundingly positive.