Salesforce – A Destination for SXSW

Salesforce partnered with Innovation Bay at the inaugural Sydney SXSW in presenting the HUB, a place for SXSW Innovation Exhibition ticket holders to meet, network and share ideas. Their position in the Tech Expo was driven by a desire to connect with the technology and start-up community. A key challenge was ensuring that both Salesforce and Innovation Bay were recognisable and visible in a sea of other big brands.

Yakkazoo leaned into Salesforce’s brand to create a tranquil green forest hideaway, a comfortable place to meet over coffee or wine that also served as a functional workspace to allow busy attendees to keep up with work while visiting SXSW. At its centre a large tree served as a focus point and helped create the calm atmosphere.

The Hub became a very popular meeting space at SXSW – an oasis within 2,000sq.m of technology and buzz. Over 4 days more than 8,000 attendees and 86 exhibitors enjoyed the hospitality and respite within the space.