Lumi – Brand Identity

Yakkazoo loves working with startups like Lumi because they have deep passion and we have a direct line to the key people in the business.

Lumi established themselves in the screen content market with their revolutionary platform that helps production companies stay connected and improve efficiency while working on their dynamic hub. Over the last few years, they have built a loyal following and gained the attention of the big players in screen content creation.

With the global pandemic there was a shift in the way producers were working and like many startups Lumi’s marketing and brand had taken a backseat to product development. They were in need of a refresh and ideas on how they could improve their go-to-marketing messaging and campaign creation.

Yakkazoo’s initial brief was to review their brand and both refresh and expand their brand guidelines.

Subtle but important changes were made to core elements such as the logo, colour palette and visual language, which had become somewhat confused and lacked cohesiveness and consistency – not uncommon for startups. Yakkazoo also helped with realignment of their messaging to markets through extensive internal workshops.

The revised brand offers Lumi a solid platform to continue their growth on. Yakkazoo is currently creating campaigns around key markets and product offerings, such as their casting and crewing hubs, and also developing scripts for an explainer video.