LDV – T60/D/90 Global Launch

China’s largest automotive company, SAIC Motor, wanted to launch its new LDV brand SUV and Ute vehicles in Sydney for a global audience at the state of the art ICC venue. Being their biggest story in fifty years, Yakkazoo needed to ensure it was a step above the usual automotive launch and a true experience to write about.

Yakkazoo designed a SAIC narrative that unfolded through an immersive experience for the international media from theatrical product reveals to a gala dinner that concluded with spectacular fireworks over Sydney Harbour. As part of a 5 stage journey, the audience was drawn into an impressive elliptical space, with a 3 metre suspended sphere the key focus showcasing digitally projected imagery across the 360 degree canvas and interactive aerial performance telling the story of SAIC’s journey to global status.

Further enhancing the guest experience was a 17 metre wide x 3 metre high interactive backdrop with 3D generated animations for a bespoke performance also featuring an original composition by acclaimed musical director Chad Davis.

Attended by SAIC executives, National Dealers, local and global media and Ateco management, this event ensured that LDV’s new vehicles made a big impact and captured the attention of the media present.