Better@Work – Brand Identity

Corporate identity and thought leader, Cathal Quinlan, has a unique style that is a palpable asset in the competitive environment of business transformation and change management. He engaged Yakkazoo with a heady challenge; the launch of his new start-up and podcast under the sub-brand, Better@Work.

The Yakkazoo team began by collaborating with personal branding expert, Carlii Lyon, to explore the personality behind Better@Work. This study became the foundation of a creative brief for the designers and copywriters.

Yakkazoo determined that Better@Work exists to give people the knowledge and encouragement to positively transform their working experiences. Its work, therefore, began with the idea, When work is better life is better, delivered with Quinlan’s friendly conversational tone of voice and friendly, relatable manner. Yakkazoo translated the brand purpose, values, brand personality, tone of voice and distinctive design principles it had developed into a clear and defined identity that was launched across digital platforms.

The design was developed for a variety of assets and used firstly as a stand-alone brand for the podcast series and then adaptable for future products as the brand grows. The resulting Better@Work brand perfectly matches Quinlan’s distinctive personality.