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Volvo /PR

Media experience the All-New XC60 in the Barossa Valley.
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All New XC60 Media Drive Event

The vitally important audience of the motoring and lifestyle journalists were invited to a bespoke version of the AR/VR gallery experience, with a specially mapped drive of the Barossa Valley and demonstration of the All-New XC60 by Volvo’s Senior Product Manager, Hans Nilsson.

Universally positive coverage of the new vehicle followed, boosting consumer interest and customer conversions.

 

/ PR