Media experience the All-New XC60 in the Barossa Valley.
All New XC60 Media Drive Event
The vitally important audience of the motoring and lifestyle journalists were invited to a bespoke version of the AR/VR gallery experience, with a specially mapped drive of the Barossa Valley and demonstration of the All-New XC60 by Volvo’s Senior Product Manager, Hans Nilsson.
Universally positive coverage of the new vehicle followed, boosting consumer interest and customer conversions.
“Adelaide is a handy place to point quite a sizeable SUV towards the hills and push hard on some great driving roads. It’s also currently a great place to test ride quality.”