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+61 (0) 2 9051 1580

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Yakkazoo Pty Ltd
Suite 1.10, 20a Danks Street
Waterloo, NSW, 2017
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Volvo XC60

An Australia-Wide launch with a brand that shakes the world gently.
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Year: 2017
Location: Australia / 37.8136° S,  144.9631° E

Yakkazoo began with Volvo’s global brand positioning: “Shake the World Gently” then asked, what else does that?

The answer was photography – iconic photos that have forever changed the ways we humans see ourselves and our world.

Yakkazoo set out to demonstrate how photography shakes the world gently, while using photography of the XC60 SUV to prove it about the product.

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Overview

Immersive experience / Brand Urbanism / Motion Graphics / Social Amplification