At Yakkazoo, we like to think big. So, when Salesforce, the world’s biggest name in cloud-based customer relationship management, asked our team to run their Salesforce World Tour 2017 at the International Convention Centre in Sydney, we aimed to make it Asia Pacific’s largest ever cloud computing event. Our main goal? To immerse thousands of prospective and loyal clients – from start-ups to entrepreneurs to global corporations – into the Salesforce’s world from go to whoa.
Other highlights included a performance by renowned Australian singer Jessica Mauboy, an expert panel dedicated to AI and Australia’s first ever Salesforce PitchComp. Such epic events clearly deserved an epic level of production. We pulled out all stops with our holistic approach – from a dynamic stage in-the-round, surrounded by over 800-square metres of projection, dedicated breakout spaces and international live streaming to bring in a massive audience.