Stories that shake the world gently told through augmented reality.
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Yakkazoo sourced, curated and licensed some of the most famous photos of all time, exhibiting them in a photo-gallery space, then creating augmented reality (AR) experiences for each photo-story, as well as for the XC60.
Yakkazoo developed a unique Volvo smartphone App which transported every guest more deeply into the world behind each photo.
A photo of Mahatma Gandhi, or the famous Apollo ‘Earthrise’ photo triggered an AR experience taking the viewer into their worlds and the stories behind the photos.
Artistically shot photos of the All-New Volvo XC60 had AR triggers that took audiences into the features and capabilities of different aspects of the car.
Yakkazoo also integrated the iconic Swedish camera brand Hasselblad, into the experience, amplifying the value of timeless technology and trust.