I just got back from my very first Salesforce Dreamforce in San Francisco, and honestly, my head is still spinning. Stepping onto that massive campus around Moscone Center for the first time is something else – the energy, the crowd, and the sheer scale of the whole thing completely took over the city. Now that […]
Key Learnings from Our Dinner with Club CMO Australia Digital overload is real. B2B decision-makers are inundated with AI-generated emails, automated programmatic ads, and synthetic outreach. While these tools allow us to scale messaging with unprecedented speed, they have simultaneously created banner blindness and eroded buyer trust. To explore the antidote to digital fatigue, Yakkazoo […]
Last week, I had the pleasure of spending a few days at the stunning Doltone House Jones Bay Wharf in Sydney for the B2B Marketing Leaders Forum. This marked my 4th attendance, but my first as a sponsor through Yakkazoo. As hosts of the Event Marketing & CXO Engagement Track on Day 1, it was […]
What a couple of days at the recent MADVerse Intrigue Summits in Sydney and Melbourne. At a conference dominated by conversations about AI, automation and generative digital marketing , the most powerful idea in the room was surprisingly simple: the future of marketing might be more human, not less. As a presenter at both events, […]
At some point in your career, you’ll see an event you once worked on pop up online, a client you used to deliver for or a brand you once called home, and it feels a little like bumping into an ex. You might feel a sharp sting of envy or a wave of melancholy that […]
If you’ve ever found yourself on a video call finalising a run sheet while simultaneously trying to locate a missing sock before school drop off, this one’s for you. Being a Senior Event Producer is no small feat, deadlines, client expectations, venue emails, and the ever present pressure to deliver flawless experiences. Now throw in […]
It’s easy to get lost in the details in today’s fast-evolving, complex world – sometimes, it feels like you can’t see the forest for the trees. Heading into the ASX SMIDcaps conference last week, my goal wasn’t to focus on any single company but to see what level of clarity could emerge from the collective […]
Sustainability in event planning isn’t just a trend—it’s become a non-negotiable part of my work. Over the years, I’ve seen the industry shift from ignoring environmental impact to embracing more sustainable practices. As someone who’s been in the game for two decades, I’ve organised events that ranged from inspiring and memorable to ones that, in […]
In today’s fast-changing world of experiential marketing, I’ve seen firsthand how data analytics is reshaping the way I plan, execute, and measure events. Instead of relying on instinct or anecdotal feedback, I now turn to data for a deeper understanding of attendee behaviour, allowing me to create not just memorable moments but experiences that truly […]
As a marketing professional with 20+ years experience, I’ve witnessed the remarkable transformation of the industry, with AI playing a pivotal role. From planning to marketing strategies, AI tools are reshaping how we engage with attendees and manage our clients’ events. In this blog, we will explore the newest AI innovations, their applications in events, […]